A young St. Petersburg, Florida resident by the name of Jake Serota has recently founded a new marketing agency aiming to help brands establish their presence online in an ever-changing digital world.
Throughout the pandemic, many companies have struggled with building an online presence. However, it continues to be increasingly important as spending habits have changed forever. People are continuing to use social media more and shop online. 42% of consumers have been reported shopping online more amid Covid-19. This means that the digital marketing experts, especially ones that offer marketing services like content marketing, reputation management and Search Engine Optimization (SEO), are in high demand.
Thunder Road Digital LLC provides advanced SEO (search engine optimization) and outreach services for websites looking to build quality links, improve their rankings and ultimately get more organic visitors.
While getting his degree in Economics from the University of South Florida St. Petersburg, Serota worked for some of the most well-known SEO providers including: The HOTH, Authority Builders and Full Scale SEO. Serota prides himself in the methods he has developed based on the best practices learned while working in the digital marketing and SEO industry.
The amount of companies that say they have a content marketing strategy has grown from 77% in 2019 to 84% in 2020 according to a survey. That means that this is a growing industry.
After managing campaigns with popular SEO providers, Serota opens Thunder Road Digital with the hopes of reaching more brands that are hungry to grow online. Specifically, he has an interest in consulting for small businesses, affiliate marketers, and social influencers.
The new agency based in St. Petersburg will a offer custom guest post outreach service and various content creation services in order to help brands start ranking for keywords that will bring them relevant traffic via search engines like Google. These search engine optimization techniques are commonly used by marketing agencies but Serota is establishing a premium service that sets his agency apart.
The main thing that this young entrepreneur wants to accomplish is results-driven SEO campaigns for business owners in Florida and across the nation. “If you aren’t ranking on the first page, no one is going to find you via Google. That’s why Thunder Road focuses on delivering traffic and real results for the long-term.” says Jake.
By not specializing in anything and everything digital like most full service digital marketing agencies in St. Petersburg do (think web design, social media marketing, PPC), Serota will establish Thunder Road Digital as a boutique agency that offers clients customized link building campaigns, content marketing and consulting services for small businesses.
Experts say that Florida is destined to keep growing and the pandemic even accelerated this. As more people flock to Florida and the country reopens, many small businesses in St. Petersburg will require digital solutions and strategies. It was named the 12th best large city to start a business as of April 2021.
This recent USF St. Petersburg graduate hopes to help the community to continue to grow. You can check out Thunder Road Digital for more info.