Let’s get one thing clear: if your Twitch stream gets featured on the front page of the platform, you are going to be well on your way to success. But many streamers don't understand exactly how to get on the front page of twitch.
As you probably already know, Twitch is a very popular live streaming platform that gets anywhere north of 15 million active users daily. That's right; you read that correctly.
I said daily. Not weekly or monthly. Every. Single. Day.
But as a streamer, you want to stand out from the crowd.
You see streamers on the front page getting hundreds and thousands of new viewers, but how can YOU get that same opportunity?
From Watcher to Streamer
Twitch is the 800-pound gorilla of live streaming internet entertainment. Very few platforms, besides Facebook live and YouTube, could even come close. But, as you probably already know, YouTube is generally “canned” or prerecorded video entertainment.
If you're looking for late-breaking, live, in-your-face, highly interactive, or even personal entertainment, very few platforms can even touch Twitch. No wonder it continues to grow by leaps and bounds!
It is geared primarily towards people looking for video game entertainment. If you're a big fan of Call of Duty, World of Warcraft, or Counter-Strike, Twitch is the platform for you.
But it's also for Music lovers, Food lovers, Podcasts, you name it!
It's for EVERYONE!
And one of the biggest and most commonly desired transitions of Twitch fans is when they go from watching the action to the one causing the action on screen.
Gamers and streamers can then connect with other users as they comment on what they're doing in the game. Everything happens in real-time.
On top of this, Twitch constantly hosts tournaments among streamers that play the same game. These tournaments and events draw virtual crowds at the same level as a typical NFL or NBA game!
Make no mistake; given the huge volume of people watching Twitch at any given hour or minute, online streamed gameplay entertainment cannot be ignored.
But How Do You Make an Impact?
While it’s easy to get excited about the large volume of people watching others play games on Twitch, the transition from watcher to player is not as easy as you think.
Sure, you can start a Twitch stream starting tomorrow. You may be one of those people who only need to watch a few streamers to convince themselves that they have what it takes. Hey, it’s easy to dream!
But pulling off the Twitch transition successfully is another thing entirely.
What You Need to Do: Get on the Front Page of Twitch
To get to all the goodies described above, you need to make sure that your new Twitch stream gets in front of as many different eyeballs as possible.
Don’t kid yourself; the vast majority of people that will see your stream will not be interested in following you. You can take that fact to the bank.
Maybe they're not interested in the game that you're playing? Maybe there's just something about your gameplay that turns them off? Maybe it’s your personality? Maybe it’s your brand? It doesn’t matter.
What's important is you get your stream in front of as many eyeballs as possible so that you could attract people who would want to become part of your community.
This is how crucial getting on the front page of Twitch is. So how exactly do you do that?
While it does allow small creators, such as yourself, to expose your brand to as many new people as possible, this is not always easy to do.
Well, the good news is Twitch has a system where you CAN do certain things in order to get your stream on the front page of Twitch!
Get a Community Boost
A “community boost” on Twitch enables your stream, no matter how small it is, to get on the front page of Twitch.
Community boosts work by streamers completing challenges that will produce channel points. These channel points act as some sort of streamer currency.
There are two ways to earn these points. You could complete challenges, or you could watch streams and chat with people.
The more points you get, they can be used to get your stream on the front page or at other highly visible places on the Twitch site.
Best of all, your viewers can donate channel points to you. Remember, they can earn points just by watching streams or chatting with each other. So the more points that they donate, the more you can spend on community boosts to get your brand in front of as many different eyeballs for as long as possible.
This is not unlimited, though. Donated channel points have a maximum limit of 2,000 points every single day. Here is a more detailed article about how community boosts work: https://help.twitch.tv/s/article/boost-this-stream?language=en_US
Participating in Tournaments
Twitch will often feature popular gaming events and tournaments on the front page.
So, if you're talented at a game and happen to be participating in a certain event, it's very possible your stream could be selected to be featured. Many times these streamers will know beforehand that they were selected to be featured during the tournament.
Get Sponsored by a Brand
Many front page featured streams are actually sponsored by a company. The company will secure advertising on the front page of Twitch for their promotion and then sponsor individual streamers.
These streamers are then featured alongside the ad on the front page. Mostly, this type of promotion is for movies, TV shows or even restaurants.
Where Will Your Stream Appear
When you get enough channel points to get on the front page of Twitch, you appear on the front page under the heading “Recommended Live Channels” Your channel will also have a “Promoted” tag on its thumbnail.
Please keep in mind that the channel points involved in getting your stream on the front page of Twitch change frequently. It really depends on how big your community is.
The bigger your community, the more points are required for you to boost your stream’s visibility by getting it on the front page.
Promoting Your Stream
At the end of the day, getting on the front page of Twitch using channel points really means working hand-in-hand with the platform to promote your channel.
You're going to have to roll up your sleeves and do the work. This means you have to be clear on your goals and produce content on a consistent basis. You have to frequently stream content and play games that people are actually interested in.
Quality of Your Stream
What makes this complicated is that this is not always clear at first. You may look at other streamers, and they would be playing video games that you suck at.
As you probably already know, you probably wouldn't want to watch somebody get killed over and over in a first-person shooter game or just suck at a survival game. Unless you are extremely funny or have other talents to show off.
Sadly, if you suck at the games that have the biggest audiences, you're stuck. So you either have to level up your game through your stream, or you can play it off the platform and get back on Twitch once you feel that you're good enough.
On top of that, you have to have the right streaming equipment.
Your footage has to be crisp and clear. You also have to have the right equipment, so you can use Twitch’s systems to fully interact with the small audience you attract initially.
But the more contests/tournaments you participate in and the more you interact with your audience and other streamers, the higher the chance your following will grow.
This is an absolutely necessary investment of your time and energy if you want your Twitch stream to be successful.
As you gain more followers you will be able to boost your overall following by getting on the front page of Twitch frequently.
Becoming a Successful Streamer
So what exactly are you in for if you successfully transition from watcher to live streamer player?
Well, first of all, you can make money just through your community. The more people watch your live stream, the more cash you stand to make.
But, on top of that, you can actively ask people to make a donation!
You may be thinking that $5 and $2 here and there won't add up to much, but think again. If you have enough viewers, those small donations can translate to hundreds, if not thousands, of dollars every single day you live stream on Twitch!
These are donations, so this means that you're actively asking for them. But there are people who don’t need to be asked. They just appreciate what you do and enjoy themselves watching you play your favorite games, so they end up giving you a tip!
Just like how a waiter or waitress would get a tip after serving food, if you serve up good entertainment, don’t be surprised if you get tips ranging from a couple of bucks to even $200. I've seen that happen on Twitch streams! You never really know who would show up with the big bucks.
On top of that, you can push your print-on-demand merchandise from places like Redbubble and Teespring.
Finally, for big-time and big brand streamers, you can get product sponsorships. That's right—the makers of the video games that you are playing, which earn millions of dollars a year, would give you tens of thousands, if not hundreds of thousands, to continue to play and promote their games!
Beyond these, there are many other ways to make money. After all, you are starting with a big following. The sky is the limit when it comes to monetization!
Remember, it all starts with growing your stream first and building a solid community.